Oral Care Market Share, Insights, Future Trends, Growth estimation, Business Opportunities and Forecast By 2030
Oral Care Market Scope
Market Research Future (MRFR) studied the
global oral care market 2022 for the review period till 2030. As per MRFR
analysis, the oral care market is expected to reach USD 60.9 Billion by 2030 at
5.8% CAGR during the assessment period of 2022 to 2030.
Drivers and Restrains Impacting Oral Care
Market
The surge in cases of dental caries among both
adults and children are expected to favor the oral care market soon. According
to the World Health Organization (WHO), around 530 Mn children are known to
suffer from dental caries of primary teeth that requires effective oral care,
thereby can support the market upsurge.
Key players, such as Colgate-Palmolive Company
and Procter & Gamble, are taking initiatives to spread awareness about the
importance of dental hygiene, for adults and children and are funding research
and development of new oral care products. Leading marketers are striving to
line up their innovations with benefits that grab interest of consumers. For
instance, Procter & Gamble, launched Oral-B iO, which is a rechargeable
toothbrush that offers a professional clean at the comfort of home. Thus, the
upscaling sales of innovative solutions with features, such as a smart pressure
sensor, a linear magnetic drive, a redesigned brush head, and a smart display
with personalized brushing among others that deliver optimal oral health, can
contribute to the upsurge of oral care market.
The spreading awareness about cosmetic dental
marketing treatment that helps in improving aesthetics and maintain fresh
breath, thus can have positive impact on the sales of oral care products. The
rise in demand for cosmetic whitening products can favor the market of oral
care in the years to come.
Segment Study of Oral Care Market
The segment analysis of the global oral care market research is based on product and distribution channel.
The product-based segments of the oral care
market are Toothbrush, Toothpaste, and Mouthwash among others. the segment of
toothbrush can secure a significant share of the market soon and is to be the
fastest-growing segment along the forecast term. The launch of advanced oral
care products, such as battery-powered and electric toothbrushes, that provide
benefits, such as different modes of cleaning, such as deep clean, daily clean,
whitening, massaging, and tongue cleaning, along with total mouth cleaning; can
add to the growth of the segment rise of the oral care market. The availability
of customized designs for toothbrushes for children and adults that cater to
are available to cater to individual needs is another factor that are improve
the market surge.
distribution channel-based segments of the
oral care market are Store-based and non-store based. The surge in online sales
of different type of oral care solutions can support the rise of the market.
Over past years, the rapid increase in sales of toothbrush through online
platform and the booming e-commerce business can favor the oral care market in
the years ahead.
Regional Study of Oral Care Market
North America can hold the second largest oral care market share of market by 2023. The increase in usage of
toothpaste among people of different income groups can be attributed to the
surge of the regional market. The easy access of different forms of toothpaste,
such as powder, gels, and pastes, and other wider options to consumers, which
can boost demand, can support the regional market rise. A reputed oral care
company in North America region launched organic toothpaste in a recyclable
plastic tube and manufacturers are proactively involved in the launch of such
innovative products as the demand for toothpaste in the region surge, thus can
favor oral care market rise in the region. The aged population is one of the
most common target populations in the EU and APAC market. The high risk of
developing different oral diseases and increase in number of people losing
their teeth are creating the need for brushing and flossing that can favor the
oral care market in the review period.
Oral Care
Market Players
Oral care market players are Heraeus Dental, Supersmile, Ultradent
Products, Inc., Himalaya, GlaxoSmithKline, Dentaid, GC Corporation, Carestream
Health, Lion Corporation, Procter & Gamble Company, Colgate-Palmolive,
Sirona Dental Systems, Dr. Fresh LLC, Sunstar Suisse S.A., Inc., Danaher,
Church & Dwight Co. Inc., Johnson & Johnson Consumer, Unilever PLC,
Safeway, Dentsply International, and Dabur India Ltd among others
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