What is the size of the global Mixed Reality in Healthcare Market?
Mixed Reality in Healthcare Market Highlights
Mixed Reality (MR) is a combination of Augmented
Reality (AR) and Virtual Reality (VR), defining the polar ends of a spectrum
known as virtuality spectrum or mixed reality spectrum. Augmented reality
delivers digital components, whereas virtual reality enables immersive
imitation of real-life settings. MR has widespread applications in different
fields of healthcare, varying from treatment to training and education.
It is estimated that the mixed
reality in healthcare market is expected to register a CAGR of 25.04%
during the forecast period of 2022 to 2030, with an estimated market value of
USD 9722.85 million in 2030.
Numerous
factors such as rapid improvements in the adoption of sensor technology,
increase in the user acceptance, increased applications of MR in disease care
and treatment, and increasing workload of healthcare professionals are
anticipated to fuel the growth of the market. Additionally, the benefits
of MR systems such as operational efficiency, increased service quality, and
reduced human effort is also projected to drive market growth. On the other
hand, the lack of adequate skill among medical practitioners, high investment
costs, occurrences of technical glitches and the concern related to loss of
data is likely to curb the growth of the market during the assessment period.
The
global mixed reality
in healthcare market is
currently dominated by several market players. The important players in the
market are involved in new product launches and strategic collaborations to
strengthen its market position. For instance, in March 2018, Samsung announced
a partnership with Travelers Insurance, Cedars-Sinai Medical Centre, Bayer, and
Applied to study a virtual reality for pain management.
Segmentation
The
global mixed
reality in healthcare market report has been segmented into component,
device type, application, and end user. The market, based on component, has
been segmented into software, hardware, and service. The market, by device
type, has been segmented into augmented reality in healthcare and virtual
reality in healthcare. The market, by augmented reality in healthcare, has been
further segmented into head-mounted display (HMD), and handheld device. The
market, by virtual reality in healthcare, has been segmented into head-mounted
display (HMD), gesture tracking devices, projectors, and others. The market, by
application, has been segmented into surgery simulation, surgery, patient care
management, pharmacy care management, fitness management, and others. The
market, by end user, has been segmented into hospital and surgical centres,
research organizations, and others.
Regional
Analysis
The
market in the Americas is expected to dominate the global mixed reality in
healthcare market during the forecast period owing to the increasing per
capita healthcare expenditure, and the heavy adoption of new technology in the
region. Europe is expected to hold the
second largest position in the global mixed reality in healthcare market. The
market growth in this region is because of the presence of a well-established
healthcare system and increase in life-threatening diseases. Asia-Pacific is
estimated to be the fastest growing region in the market due to the huge
patient pool and rising government initiatives of healthcare reforms. In 2016,
as a part of an ongoing neurosurgical collaboration between Children’s Hospital
in Ho Chi Minh City (Vietnam) and Children’s of Alabama Hospital, a Virtual
Interactive Presence and Augmented Reality (VIPAR) telecommunication system was
implemented at both hospitals to provide intraoperative assistance to medical
professionals. However, less capital investment is restricting the market
growth of this region. The market in the Middle East & Africa is likely to
account for the smallest share of the global mixed reality in healthcare
market. The market growth in this region is restricted due to the low
disposable income in the region.
Mixed Reality in Healthcare Market Players
The global mixed reality in healthcare market players are Mindmaze,
Atheer, Augmedix, Firsthand Technology, Daqri, Medical Realities, Google,
Microsoft, Echopixel, Oculus VR, Orca Health, Psious, Samsung Electronics,
Surgical Theatre LLC, and Osso VR.
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